Salmon Leadership

Customer leaders need the guts of a salmon. Some might say delirium. Think about it. The salmon goes head first against the current. It pushes on to its destination, unscathed by resistant forces. The salmon leader turns the company from facing itself to facing the customer.

Quoted from Chief Customer Officer – Getting past Lip Service to Passionate Action by Jeanne Bliss.

Note for the uninitiated: The salmon fish swims from the ocean into the river, battling its way upstream against the current and rapids, travelling nearly a thousand miles, to lay eggs.